our playbook

for change

AFI partners with professional and collegiate athletes on immersive trips to Israel, for an experiential education designed to highlight the depth of its culture, diversity, beauty, and history, as well as all its importance for the global future with its vibrant and innovative tech scene. During these journeys, athletes experience Israel firsthand—visiting historical landmarks, engaging in cultural activities, volunteering with local communities, and participating in athletic competitions. Along the way, they share authentic stories across extensive social media platforms, reaching millions and challenging biased narratives with raw, inspiring content.

Athletes For Israel is dedicated to promoting a positive narrative about Israel and its people in an effort to fight antisemitism and racism.

How we change the game

Beyond the

headlines

Seeing

is

BELIEVING

By authentically sharing Israel's vibrant culture, groundbreaking innovation, and timeless heritage through firsthand experiences, we turn exposure into understanding, and understanding into lasting support.

OUR TEAM

We're forward-thinking advocates of Israel and the Jewish people, combating antisemitism by showcasing the nation's beauty, modernization, and rich heritage to the world.

Daniel Posner
Founder & Chairman
The Team
Allison Rubenstein
Media & Marketing Director
The Team
Laurie Rutherford
Controller
The Team
Ori Amiel
Brand & Design Director
The Team
Aden Cohen
Social Media Director, Videographer
The Team
Gabi Sackett
Head of Operations, Israel
The Team
Rebecca Modell
Chief of Staff
The Team